Dollywood
Objective
Dollywood is a theme park in Pigeon Forge, Tennessee partially owned by Dolly Parton. The theme park has 8 roller coasters, over 30 rides and attractions, shows, craftsmen, and beautiful views of the Smoky Mountains at every turn.
One of the biggest challenges that Dollywood visitors face is navigating the park in a seamless way. With that in mind, the focus of this app was around navigating the park with a customized and easily filtered map, so visitors could spend more time enjoying the park than finding their way around.
Role
I worked as lead visual designer, helping to marry the visual branding for Dollywood with the new map-focused experience. The app was going to have a lot of web views, so creating a cohesive visual experience that didn't feel jarring going between native app and website was paramount.
Recognition
2018 Winner Graphic Design USA Best in Web + Digital + UX Design: Apps
2019 Honoree Webby Awards - Apps, Mobile, and Voice (Entertainment)
See ride wait times, use the interactive map to learn about POIs and get directions, and quickly add attractions to a list.
Check off completed items from your list as you visit them, learn more about your favorite rides and attractions, and check out the daily show schedule.